Blog

Rum, Whisky or Vodka? Decoding India’s Fastest-Growing Spirit Segments
09Jul

Rum, Whisky or Vodka? Decoding India’s Fastest-Growing Spirit Segments

TL;DR Whisky dominates India’s spirits market with roughly 67% of total spirits volume. Rum holds 12%, driven by tier-2 and tier-3 city…

Top 5 Factors That Make a Premium Whisky in India
16Jun

Top 5 Factors That Make a Premium Whisky in India

India’s Premium Whisky Moment India drinks more whisky than any other country on earth. The sheer scale of the market has long…

Green Distilling: How AABL Achieves Zero Waste in Production
11Jun

Green Distilling: How AABL Achieves Zero Waste in Production

Sustainability in Indian Distilling: From Afterthought to Imperative A decade ago, sustainability was largely peripheral to how Indian distilleries talked about themselves.…

The Rise of Indian-Made Foreign Liquor (IMFL): Trends & Market Outlook 2026
05Jun

The Rise of Indian-Made Foreign Liquor (IMFL): Trends & Market Outlook 2026

What Is IMFL? Indian Made Foreign Liquor (IMFL) is the official term used by Indian state excise departments to describe spirits manufactured…

What Is Contract Manufacturing in the Liquor Industry? A Complete Guide
02Jun

What Is Contract Manufacturing in the Liquor Industry? A Complete Guide

Contract manufacturing in the liquor industry means a brand owner or principal company hires an existing licensed distillery or bottling facility to…

From Grain to Glass: How AABL’s Distillation Process Sets the Benchmark
30May

From Grain to Glass: How AABL’s Distillation Process Sets the Benchmark

What Does ‘Grain to Glass’ Really Mean? The phrase ‘grain to glass’ gets thrown around frequently in spirits marketing, but few distilleries…

Age Verification

You must be at least 21 years old to enter this website. Please verify your age.

Sorry! You must be at least 21 years old to access this website.