From humble beginnings of molasses trading to IMIL (Indian Made Indian Liquor), to quality ENA Producer, to in-house brands, to manufacturing international brands, to producing premium in-house brands, we have come a long way. Here is a glimpse of our journey so far.
We began in 1989 and have been the leading supplier of IMIL to the Government of Madhya Pradesh. In 2017-18 we were present in Delhi, and Madhya Pradesh. For 2018-19 we have our eyes set on 5 more states, Pondicherry, Kerala, Goa, Maharashtra and Chhattisgarh.
Back in the day, we made potable alcohol with an installed capacity of 314 lakh liters of ENA. Our strides have only grown bigger since. In 2016-17 20% of our revenues came from IMFL and 3% of it was from our premium offerings. Moving forward, by 2020, we expect to increase the IMFL revenues to 50%, and 50% of IMFL revenues will be from premium varieties.
From a company that was (and still is) a leading producer of domestic liquor, we moved to be an efficient manufacturer of global brands. We are now transforming to a company with its own high-reputation brands. The proportion of revenues from proprietary brands is expected to increase from 8% in 2016-17 to 20% by 2020. We are leveraging a longstanding culture of high manufacturing competence benchmarked with global standards.
In the beginning, 100% of our power was sourced from the grid. In 2016-17 we derived 60% of our electricity needs through a high-pressure turbine. The rest were acquired from solar energy and the grid. We intend to be more than self-sufficient for our electricity needs following our upcoming expansion. This will moderate the cost of electricity and make it possible to manufacture cattle feed that consumes a large electricity quantum.
AABL was established in 1989. The company began with molasses trading and Indian Made Indian Liquor (IMIL) production and has since evolved into a full-spectrum spirits company, progressing from quality ENA production to contract manufacturing for international brands and now building its own portfolio of proprietary premium brands.
AABL was established in 1989. The company began with molasses trading and Indian Made Indian Liquor (IMIL) production, and has since evolved into a full-spectrum spirits company from quality ENA production to in-house premium brands and contract manufacturing for international brands.
AABL has undergone significant transformation since its founding in 1989. The company started as a leading IMIL supplier to the Government of Madhya Pradesh, then expanded into quality ENA production, followed by contract manufacturing for global brands, and is now growing its portfolio of proprietary premium brands. In 2016-17, IMFL accounted for 20% of revenues; the company had targeted increasing this to 50% by 2020.
AABL's primary operations are based in Madhya Pradesh, with a presence in Delhi. The company has progressively expanded its geographic reach across India, targeting states including Pondicherry, Kerala, Goa, Maharashtra, and Chhattisgarh as part of its growth strategy.
AABL's distillery in Madhya Pradesh has an installed ENA production capacity of 314 lakh litres. Extra Neutral Alcohol (ENA) is the primary raw material for manufacturing IMFL and IMIL, and AABL is nationally recognised for the quality of its ENA.
AABL's strategy involves a phased shift from contract and bulk alcohol revenues towards higher-margin proprietary brands. Revenues from proprietary brands were at 8% in 2016-17, with a target of 20% by 2020. The company is leveraging its high manufacturing competence, benchmarked to global standards, to build a portfolio of quality in-house spirits.
In 2016-17, AABL's revenue was split with 20% from IMFL, 3% from premium offerings, and the majority from IMIL and ENA supply. The company's stated roadmap is to increase IMFL revenues to 50% of total revenues, with 50% of IMFL revenues coming from premium varieties, reflecting a deliberate premiumisation strategy.
AABL's grain-based ENA production process produces purer, higher-quality neutral alcohol compared to molasses-based alternatives. The grain-based process results in superior taste neutrality, higher alcohol yield, and a cleaner flavour base critical for IMFL brands that require consistent, high-purity ENA as a raw material. This quality has made AABL a preferred ENA supplier for leading spirit manufacturers.
Yes. AABL has a subsidiary called Awadh Distillery, located in Uttar Pradesh. This subsidiary extends AABL's operational reach beyond Madhya Pradesh and contributes to its pan-India manufacturing and supply strategy. Subsidiary details are disclosed in AABL's annual reports and investor documents.
AABL's expansion plans focus on increasing production capacity, growing its proprietary brand portfolio, expanding geographic reach across India, scaling ENA supply to existing clients, and achieving complete self-sufficiency in power. The company is also developing new brand propositions to address the premiumisation trend in India's IMFL market.
CRAFTING SPIRITS SINCE 1989
India's leading IMFL spirits and liquor manufacturer crafting premium whisky, vodka, gin and ENA with world-class distillery infrastructure.
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