License Brands

The licence brand model allows AABL to leverage its manufacturing capacity and distribution network across a wider portfolio of products, generating additional revenue streams beyond its own brand sales and contract manufacturing fees. It also reduces the risk of over-reliance on any single brand or business model.

AABL's licence portfolio covers a range of spirit categories including whisky, vodka, and rum, spanning multiple price segments across the Indian IMFL market. This breadth enables AABL to serve varied consumer preferences and retail channels.

Contract manufacturing (e.g., Smirnoff, Black Dog) involves manufacturing for a brand owner who retains full brand ownership and provides product specifications. Licence brands involve AABL holding a licence to manufacture and distribute brands under specific terms, with potentially more commercial flexibility on distribution and pricing than a pure contract arrangement.

AABL's business development strategy includes identifying and securing new licence brand opportunities as part of its portfolio expansion and capacity utilisation plan. Spirit brands looking for a licensed manufacturing and distribution partner in Madhya Pradesh and central India can enquire through the AABL website.

AABL's licence brand distribution follows state-by-state excise approvals, as Indian spirits distribution is regulated at the state level. The company's presence in Madhya Pradesh, Delhi, and its targeted expansion states determines the geographic scope of its licence brand availability.

Yes. AABL's manufacturing and distribution infrastructure makes it a strong partner for spirit brands seeking licensed production in central India. With 25 bottling lines, 10 million case annual capacity, and Diageo-grade quality systems, AABL can support licence brand partners with reliable, quality-assured production and distribution into key Indian markets.

Proprietary brands (Central Province, Titanium) contribute to long-term brand equity and margin expansion. Licence brands contribute near-term volume revenue and capacity utilisation. Both are important: proprietary brands drive long-term valuation; licence brands ensure the manufacturing asset is fully productive. Together, they balance AABL's risk profile and profitability trajectory.