Associated Alcohols & Breweries Ltd. is one of the largest distilleries in India and the flagship company of the Associated Kedia Group – a Rs. 1000 million liquor conglomerate with interests in liquor manufacturing and bottling.
The company was set up by its founder Chairman — the Late Bhagwati Prasad Kedia. Incorporated in 1989, AABL took over the existing distillery of the promoter group in 1990 and expanded activities into manufacturing of highest grade liquors.
Extra Neutral Alcohol is a vital ingredient in the making of an alcoholic beverage. AABL supplies this vital ingredient to many leading manufacturers under a special agreement. In the IMFL segment, the company has an understanding with reputed companies like Diageo (owner of brands like Smirnoff vodka and Johnnie Walker Scotch Whisky), Mason & Summers and Diageo-Radico. These companies buy a total of 55-60% of the total IMFL produced by AABL. The balance production is used for direct supplies to the branded suppliers across the country, apart from manufacturing its own branded products..
In house brands manufactured and marketed by AABL include consumer favourites such as Red & White, James McGill, Bombay Special (in the whisky segment)