Rum, Whisky or Vodka? Decoding India’s Fastest-Growing Spirit Segments
TL;DR Whisky dominates India’s spirits market with roughly 67% of total spirits volume. Rum holds 12%, driven by tier-2 and tier-3 city demand and premium variants. Vodka and gin are smaller but growing at above-average rates, especially in urban markets. The premiumisation trend is accelerating across all categories, shifting the story from volume to value. […]
Top 5 Factors That Make a Premium Whisky in India
India’s Premium Whisky Moment India drinks more whisky than any other country on earth. The sheer scale of the market has long been understood. What is changing in 2026 is what Indian consumers are drinking and what they expect from the category. The entry-level IMFL whisky that dominated the market through the 2000s is being […]
The Rise of Indian-Made Foreign Liquor (IMFL): Trends & Market Outlook 2026
What Is IMFL? Indian Made Foreign Liquor (IMFL) is the official term used by Indian state excise departments to describe spirits manufactured domestically using internationally recognised production methods and styles. The category includes whisky, rum, vodka, gin, and brandy produced in India. It is distinct from country liquor, which is typically produced using traditional methods, […]