ENA vs Rectified Spirit vs Absolute Alcohol: A Buyer’s Guide to Alcohol Grades

ENA vs Rectified Spirit vs Absolute Alcohol

Quick Summary Extra Neutral Alcohol (ENA) is ethanol purified to 96% ABV or higher with very low congener content. It is the standard base spirit for Indian Made Foreign Liquor, pharmaceuticals and cosmetics. Rectified spirit typically runs 95% to 96% ABV under BIS specification IS 323. It needs fewer rectification passes than ENA and suits […]

Excise Duty & Liquor Licensing in India: What Manufacturers Navigate

excise duty and liquor licensing in India

TL;DR Alcohol sits outside India’s GST system entirely, taxed instead through state excise duty, VAT, and licence fees that differ from state to state, since alcohol is a State List subject under the Constitution. A liquor manufacturer needs a distillery or bottling licence to produce, separate label and brand registrations in every state it wants […]

Vodka Production in India: How Triple-Distilled Spirits Are Made

Vodka Production in India

TL;DR Vodka production in India starts with fermenting grain (mostly wheat, sometimes molasses-based neutral spirit) into a base wash, then distilling it, usually three or more times through column stills, to strip out flavour and reach a highly purified, near-neutral spirit. This grain neutral spirit is then diluted with treated water, often carbon-filtered, and bottled […]

AABL Share Price (ASALCBR): What Investors Should Track Before Buying

AABL share price

TL;DR Associated Alcohols & Breweries Ltd (AABL) trades on NSE as ASALCBR and BSE as 507526. The stock closed at Rs 714 on 14 August 2026, inside a 52 week range of roughly Rs 660 to Rs 1,277 measured to that date. Before buying, look past the daily price and check five things: the split […]

Malt Whisky vs Grain Whisky: Understanding India’s Whisky Categories

Malt Whisky vs Grain Whisky

TL;DR Malt whisky is distilled entirely from malted barley in pot stills, while grain whisky is distilled from other cereals (or a cereal mix) in column stills and is lighter and more neutral in character. In India, most mass-market “whisky” is actually IMFL made largely from molasses-based spirit, which would not legally qualify as whisky […]

Investing in Indian Spirits: Why AABL Stands Out on the NSE

Investing in Indian Spirits

TL;DR ASALCBR (NSE ticker for Associated Alcohols & Breweries Ltd) delivered ₹884.5 million net income in FY2026, its highest ever with an 8.5% profit margin and EPS of ₹47.42. The stock trades at a forward P/E around 21x against an industry average above 50x. For investors tracking the Indian spirits premiumisation story, AABL is an […]

Behind the Label: Understanding License Brands vs Own Brands in Spirits

license brands vs own brands in spirits

TL;DR India’s spirits industry runs on two business models: licensed brand manufacturing (producing global brands under contract) and proprietary brand building (owning the recipe, label, and margin). Associated Alcohols & Breweries Ltd (AABL) operates both, and that dual position is what makes it operationally unique.   Walk into any liquor shop in India and the shelf […]

Rum, Whisky or Vodka? Decoding India’s Fastest-Growing Spirit Segments

Indian spirits market

TL;DR Whisky dominates India’s spirits market with roughly 67% of total spirits volume. Rum holds 12%, driven by tier-2 and tier-3 city demand and premium variants. Vodka and gin are smaller but growing at above-average rates, especially in urban markets. The premiumisation trend is accelerating across all categories, shifting the story from volume to value. […]

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