AABL At A Glance

 

A leading distillery in Central India
Associated Alcohols & Breweries Limited (AABL) is one of the largest distilleries in India and the flagship company of the Associated Kedia Group – a Rs. 3000 million liquor conglomerate with interests in liquor manufacturing and bottling. The company was set up by its founder Chairman — the Late Bhagwati Prasad Kedia. Incorporated in 1989, AABL took over the existing distillery of the promoter group in 1990 and expanded activities into manufacturing
of highest grade liquors.

 

Presence in every aspect of the value chain

AABL has a presence in every value point of the liquor industry spanning:

   All varieties of potable alcohols.
   Country Liquor (CL).
   High quality Rectified Spirits (RS).
   Extra Neutral Alcohol (ENA).
   Extra fine, triple distilled Grain spirit.
  Indian Made Foreign Liquor (IMFL), in the whisky, brandy, rum, gin and vodka categories.
  Bottling scotch whisky for other international brands.

 

Win-win relationship with global liquor majors
Extra Neutral Alcohol is a vital ingredient in the making of an alcoholic beverage. AABL supplies this vital ingredient to many leading manufacturers under a special agreement. In the IMFL segment, the company has an understanding with reputed companies like Diageo (owner of brands like Smirnoff vodka and Johnnie Walker Scotch Whisky), Mason & Summers and Diageo-Radico. These companies buy a total of 55-60% of the total IMFL produced by AABL. The balance production is used for direct supplies to the branded suppliers across the country, apart from manufacturing its own branded products.

 

Strong portfolio of owned brands
In house brands manufactured and marketed by AABL include consumer favourites such as Red & White, James McGill, Bombay Special (in the whisky segment), London Bridge (in the gin segment) and Jamaican Magic in the rum category. These brands are very popular in the local market and benefit the company by way of higher operating margins and realisations.

 

Bottling Business
AABL is engaged in the business of bottling vodka and scotch whisky for large reputed international brands.

AABL is also one of the only liquor companies bottling single malt scotch whisky (Glen Drummond) for the leading liquor group Mason & Summers. AABL has a ten line bottling operations in two different sections. It packs about 45,000 cases per month and has a production capacity of around 42 million litres per annum (MLPA).