To become an industry leader in liquor manufacturing, distillation and bottling sectors in India and also establish a foothold in the global liquor industry.





To cultivate the highest standards of professionalism, fairness and total customer satisfaction in all our tansactions and dealings.
To create a profound and everlasting impact on our customers through commitment and sincerity.
To continue the ongoing journey towards honesty, sincerity and integrity with all our stakeholders.
To spread our wings all across the country and play a dominant role in the liquor industry in India.
 To further the cause of employee satisfaction.